The Most Notorious Football Match-Up in Iowa is About to Go Down!

Black & Gold™ or Cardinal & Gold – whatever your fanbase, your winnings could be INSTANT with new Iowa Hawkeyes™ OR Iowa State Cyclone™ InstaPlay tickets. Both of these InstaPlay tickets have a top prize of $20,000 – and that’s a prize worth storming the field for any football fan! InstaPlay tickets are easy to buy, simply ask the cashier at your favorite retailer today.

Missed the field goal? Don’t hang in the towel quite yet! Check into overtime with a second chance to win! If you enter your nonwinning tickets into the VIP Club, you could be heading to the Iowa Corn® Cy-Hawk Series™ football game on September 12 in Iowa City! Watch your favorite team from the Iowa Lottery Ironmen Suite with a VIP Experience or Stadium Seats in the heart of Kinnick Stadium™.

See all the package details and entry deadlines below:

Iowa Lottery Ironmen Suite VIP Experience

• Two (2) suite tickets to Iowa State vs. Iowa on Sep. 12
• Complimentary food, water and soda in the suite
• Merchandise valued at $100
• $250 spending money

Stadium Seats

• Four (4) stadium seat tickets to Iowa State vs. Iowa on Sep. 12
• One (1) parking pass
• $500 spending money

Draw Structure

Entry begins at 10:00 a.m. Aug. 3, 2026.

Prizes:

1 Winner of Stadium Seats Iowa vs. Iowa State, Sep. 12
16 Winners of Ironmen Suite VIP Experience Iowa vs. Iowa State, Sep. 12

Entry Ends: 9:59 a.m. Aug. 31, 2026
Drawing: Sep. 1, 2026

The prize packages include the required state income tax withholding paid on the value of the prize on behalf of the winner.

For Official Rules, visit ialottery.com

Only IA Lottery VIP Club™ members are eligible to enter Play It Again® promotions. Membership is completely free! You must be at least 21 years old to purchase Iowa Lottery tickets and win a prize in this promotion.

COME ON DOWN!

You’re the next VIP Club member with a chance to win up to $50,000 CASH from the Iowa Lottery, or a chance to play the GAME SHOW EXPERIENCE (the “GSE Event”)! Winners will get the opportunity to participate as a Contestant in the GSE Event together with Contestants from other participating lottery jurisdictions. The GSE Event will consist of rounds themed from classic game shows such as THE PRICE IS RIGHT, FAMILY FEUD, and PRESS YOUR LUCK for a chance to win a share of total potential cash prizes up to $10 million!

Not only that, winners in the GAME SHOW EXPERIENCE Trip Prize will get to be a part of the LIVE studio audience for a taping of THE PRICE IS RIGHT TV game show. You’ll get to watch some classic games being played, cheer on your fellow audience members and see that big wheel spin! You may even hear your favorite Ohio host say “you’re the next contestant!”

You don’t need to guess how much a blender is worth to play just yet – all you have to do to participate in this Play It Again® promotion is enter nonwinning THE PRICE IS RIGHT™ scratch tickets into your account for a second chance to win!

Win up to $50,000!

Enter your nonwinning tickets in your IA Lottery VIP Club™ account and you could be one of 16 winners of your share of $250,000!

GAME SHOW EXPERIENCE Trip Prize

Trip Prize includes:

• Five (5) day, four (4) night stay
• Round-trip coach airfare from any U.S. international airport to Los Angeles, CA
• Ground transfers from airport to hotel and other hosted events where applicable, including a planned group excursion
• One (1) double occupancy hotel room
• $2,500 spending money
• Admission to Exclusive Welcome Reception
• See a taping of the THE PRICE IS RIGHT TV game show
• Chance to win a share of total potential cash prizes up to $10 million in the GAME SHOW EXPERIENCE Event (see Rules for details)

Draw Structure

Entry begins at 10:00 a.m. June 15, 2026.

Entry for Cash Prizes^:

• 1 Winner of $50,000
• 5 Winners of $20,000
• 10 Winners of $10,000

Entry Ends: 9:59 a.m. Aug. 25, 2026
Drawing: Aug. 26, 2026

Entry Period 2 Prize:

• 2 Winners of GAME SHOW EXPERIENCE Trip Prize

Entry Ends: 9:59 a.m. Oct. 14, 2026
Drawing: Oct. 15, 2026

^THE PRICE IS RIGHT™ ticket entries not selected as a winner in the August 26 drawing for a cash prize will be eligible and automatically roll into the GAME SHOW EXPERIENCE Trip Prize drawing on October 15.

For Official Rules, visit ialottery.com

Only IA Lottery VIP Club™ members are eligible to enter Play It Again® promotions. Membership is completely free! You must be at least 21 years old to purchase Iowa Lottery tickets and win a prize in this promotion.

THE PRICE IS RIGHT: ®/© FremantleMedia Netherlands B.V. 2026